Tuesday, November 2, 2010

Fashions on the Field

The Melbourne Cup has always been known as "The Race that Stops a Nation" and this year being the 150th anniversary of this iconic Australian event makes it all the more spectacular.

The 3pm Emirates Melbourne Cup definitely lived up to it's reputation of being the most anticipated race of the year with the hyped up favourite, So You Think coming in third following an impressive performance by Maluckyday and this year's champion, Americain. There's nothing like the feeling of watching the last 200m of the race, the jockeys really kick their horses into top gear, you can hear the roar of the crowd, the commentary builds up to a crescendo, and just as the winning horse passes the finishing post, you know that you are sharing a historic moment with the rest of the nation.

Besides those 3 and a half minutes, most of the focus of the Cup is on the Fashion. Spring Racing Fashion is a season in itself with major retailers and department stores putting great emphasis on their campaigns and ambassadors. Here are some of my favourite fashion tips from Myer:

Myer Website
Look Books, How To Guide, Spring Racing Trend Guide, Fashions on the Field

Dressing for Derby Day '10 - Myer Spring Racing Carnival
Held on Saturday, marking the beginning of Melbourne Cup Week and known as Men's Day
Derby Day is traditionally black and white
Choose a classic and sophisticated ensemble with a statement headpiece
Flower = Blue Corn Flower

Dressing for Melbourne Cup Day '10 - Myer Spring Racing Carnival
Held on Tuesday, featuring 'The Race that Stops a Nation"
Melbourne Cup Day is all about making a statement
Look fabulous, add some colour, have fun and place those bets!
Flower = Yellow Rose

Dressing for Oaks Day '10 - Myer Spring Racing Carnival
Held on Thursday and known as Ladies Day
Oaks Day is perfect for dressing in your most feminine outfit
Choose soft feminine colours, shapes and accessories
Flower = Pink Rose

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